FOTW / IDENTS

During my time with the creative agency Fall Off the Wall I designed and directed a couple of branding idents for them. Each idea sprung from a value they hold dear.

MOTION

The first ident symbolises the versatility of the studio, as well as show off their quite unique location. I shot four time-lapses over three days from a good nearby hill to capture their logo in variety of elements.


The second ident was fully CG, focussing on the attention to detail present on every level of the company. I took it to the extreme, showing thousands of tiny cells in a microbial world coming together to form the company logo.


PROCESS

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