Swedish Steel Prize 2014
Year: 2014
Client: SSAB
Agency: Confetti AB
Sound Design: Underton AB
Role: Art Direction, Motion Design
Main titles, artwork and assets for the annual Swedish Steel Prize event held by SSAB.
ShatterING boundaries
Every year The Swedish Steel prize is awarded to the company that has pushed the boundaries of high strength steel the furthest. And every year comes with a new theme. This year it was courage. Specifically courage to reach beyond the confines of possibility.
The intro symbolises this in the manifestation of an idea, shattering the boundaries of what was previously possible.

Hero artwork used on pamphlets, posters, websites, magazines, napkins, tablecloths, curtains, nappies. Anything and everything.
Cubic meter big boxes were printed, assembled and placed around the event, together with a whole bunch of individual shards.


More work: