Swedish Steel Prize - 2017
Client: SSAB
Agency: Confetti AB
Sound Design: Underton AB
Video Services: Vidéa Film
Role: Creative Direction, Art Direction, Motion Design
Entering the mind of an innovator for main titles and  artwork for the 2017 Swedish Steel Prize.
Enter THE mind

Every year the grand Swedish Steel Prize award comes with a new theme, and this year it brought us along on an 'Unexpected Journey of Innovation'.
The main titles jumps into the mind on the unexpected journey it takes as it forms an idea. After various iterations and stages of refinement, and much trial and error, the idea finally solidifies into a marvel of engineering worthy of the Steel Prize.​​​​​​​

STILL

Process

FULL PROJECT

More work: