The Highball Experience
Client: Johnnie Walker
Agency: Something Inc.
Studio: Savage & Civil
Projection: Kin Design
Music: The 5th Dimension
Role: Art Direction, Motion Design
Johnnie Walker and Something Inc teamed up with Savage & Civil to launch a thirst quenching experience at World Class 2019.
A taste of the highball life
A GIF-booth experience, immersing people in an exclusive Johnnie Walker highball of their choice. Letting them experience the cocktail both inside and out & share it with their friends.
The animation was designed to work as its own piece, but the main purpose was to create a cascade of abstract ingredients projected over the people in the booth. Getting across the sensations and taste of the drinks. Zest of lemon, the fieriness of ginger, and softness of green tea.
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