Process of Motion - LITE

Motion Design, the pyramids of Giza, and check-out buttons – Basically the same.

Three pillars hold up every Motion project, and if any of them crumble the whole thing goes to 💩

Every project is different right? Every piece is unique? Nope.

These are your foundations. You best make sure they're on solid ground.

The response is not one specific thing, it's more like tennis. 🎾

Learn how to dissect and understand a client brief—even vague, messy, or nonexistent ones.

Build skills for crafting sharp responses, estimating time and money, and writing quotes that clients respect.

How long is a piece of string? Every client wants to know. 💰

This lil' spreadsheet may very well save your skin.

What's the first thing you do when someone sends you a project inquiry?

The unsexy-but-essential tools for keeping your projects on track and your sanity intact. Job naming and folder structure, time tracking, and feedback loops, this chapter gives you a bulletproof setup to keep clients happy and deadlines met.

This is the good stuff, isn’t it? Creative, with a capital ‘c’. Then Pitch with a capital ‘phew’.

The creative process from idea generation and pitching to storytelling and visual development.

Harness neuroscience-backed methods for coming up with ideas, ways to evaluate them, and techniques for presenting them with impact.

Dive into scriptwriting, storyboarding, styleframes, and animatics—plus how to structure a narrative that actually hits.

Take your Creative, stuff it in the dirt, and just let it grow. 🌱

Clench your fists, because we're about to bash some buttons. ⌨️

Translate creative concepts into finished work that’s true to your vision, and meets client expectations, without losing your mind or blowing the deadline.

Learn the flow of a real-world production pipeline—proofs, feedback, client communication, and keeping quality high without letting curveballs derail you.

Just when you thought you were done, it turns out you weren't. 🤷‍♂️

Wrap up like a pro: deliver finals, invoice, and secure the long-term value from your work.

Learn how to publish and present your project for maximum impact and future opportunities.

The end is only the beginning.