The Highball Experience

Client: Johnnie Walker

Agency: Something Inc.

Projection: Kin Design

Music: The 5th Dimension

Direction & Creation: Daniel Danielsson & George Andrea

Johnnie Walker and Something Inc teamed up with myself and George to launch a thirst quenching interactive experience at Diageo’s annual World Class Expo.


A taste of the highball life

A GIF-booth experience, immersing people in an exclusive Johnnie Walker highball of their choice. Letting them experience the cocktail both inside and out & share it with their friends.

The animation was designed to work as its own piece, but the main purpose was to create a cascade of abstract ingredients projected over the people in the booth. Getting across the sensations and taste of the drinks. Zest of lemon, the fieriness of ginger, and softness of green tea.

IN SITU


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