The Bubble Universe
Client: LUSH
Music: Scratch Bandits Crew
Strategy, Direction & Creation: Daniel Danielsson & George Andrea
A world in flux between solid and liquid for the launch of LUSH's new ‘Naked’ range of packaging-free products.
Just add water
LUSH launched their new 'Naked' range of products to the world during their annual Creative Showcase event; Shower gels, sparkle jars, body conditioners, and more in solid form, no packaging needed. Just add water and they turn nice and liquidy.
George and I created the Bubble Universe for LUSH to express this unique barrier-free fluidity. A snapshot of a feeling; A warm and vibrant world in harmonious flux between solid and liquid. Those peaceful few minutes in the shower, all to yourself before the day starts.
The distinctive marble universe fluidly flowed to different types of media, allowing LUSH to add their own copy on top, while remaining instantly recognisable and oh so easy on the eyes.
PROCESS
