Swedish Steel Prize 2014

Client: SSAB

Agency: Confetti

Concept & Art Direction: Vendela Tedestam

Sound Design & Music: Ola W. Tappert

Direction & Creation: Daniel Danielsson

Main titles, artwork and assets for the annual Swedish Steel Prize event held by SSAB.


Breaking the boundaries of steel 

The Swedish Steel Prize is awarded to the company with the most groundbreaking use of high strength steel, challenging assumed limitations. This inspired the theme of the year – courage to break the proverbial box.

In line with the theme, the main event titles show a spark of inspiration manifesting into physical form, shattering the boundaries of what was previously possible.

In Situ


Raddison Purple

SSAB took over the Raddison Blu Waterfront hotel in Stockholm for the event, kitting out the whole venue with purple lights and artwork from a suite of assets. Pamphlets, leaflets, banners, decorative shards, 8m3 glowing cubes, and plenty of humongous screens.

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