Unless you’re in the steel industry there’s no reason you would know about the annual Swedish Steel Prize by SSAB. But within the industry it’s known as the Nobel prize of steel, and on it’s launch in 1999 the prize was even presented by King Carl XVI Gustaf of Sweden.

Every year comes with a new theme, and this year it brought us along on an 'Unexpected Journey of Innovation'.

Together with Confetti I designed the main titles and show package to take us into the mind along for the unexpected journey it takes as it forms an idea. Through various iterations and stages of refinement, through trial and error, through late nights and cold sweat, the idea finally solidifies into a marvel of engineering worthy of the Steel Prize.