The Business, Creative, and Management skills Motion Designers need to work with clients. The entire process. Brief to delivery. Kit and caboodle 👇

JOIN NOW

JOIN 1000+ LEGENDS 🚀

"freaky genius"

This class falls into freaky genius category for me. I was impressed by the core theory section, but the case study really tied the conceptual stuff together and took it to an insane level. Man, I can’t thank you enough for this masterpiece. It’s unlike any other motion course I’ve ever seen.
David Ariew
AE, C4D Artist & Octane Jesus
arievvisuals.com
"Beyond education"

This goes way beyond education that plainly focuses on the technical side. It single-handedly taught me more about being a Motion Designer than 2 years of official education. The course helps the areas that Motion Designers lack; the actual directing of the piece, and keeping clients happy (which no one ever talks about).
Alex Pyrenis
Freelance Motion Graphic Designer
behance.net/a_pirenis
"gold"

Most courses I’ve taken focus on button pushing and mouse clicking. It wasn’t until I got into the industry that I started learning about pitches, contract negotiations, etc. For someone getting their start in freelancing, or a seasoned vet going off on their own, the information you provided is gold!
Eric Small
Technical Director / Senior Animator
MadMicrobe Studios
"$52,000"

A client reached out to me for a job and I’ve never done direct to client work while freelancing. I had no clue what I was doing so I bought the course and just followed it step by step. The client said they got 10 other quotes and they went with me because they were so impressed by the proposal. Spent $500 on the course which landed me a job for $52,000. Incredible course, huge thanks!!
Sam Tato
3D Artist & Motion Designer
samtato.com
"Motion Design Wisdom"

This is truly the material that Motion Designers don’t know that they need. It is an essential step in furthering their career! It’s an original concept that deserves as much attention as it can get from those looking to accelerate their Motion Design wisdom as opposed to the ubiquitous technical classes available.
John Roche
Visual Artist
artstation.com/johnroche

GO FROM GOOD TO GREAT 💎

Learning cool animation techniques is all well and good. But – if you want to separate yourself from the pack – you need a different set of skills.

👉 Skills you can't learn from a thousand daily renders or personal projects.
👉 Skills that $50,000+ university courses hardly even touch.
👉 Skills you only get from experience as a Designer, Producer, Creative & Art Director.

This Motion Graphic Design course is not about pushing pixels or buttons. It’s about pushing the quality of your creative, collaborative, and business skills.

That’s what separates good artists from great ones, and what keeps their clients coming back for more.

10+ YEARS OF EXPERIENCE IN 10 DAYS

In this extreme sport version of an online Motion Design course I’ll explain every step of an optimised Motion Graphic Design Process. You will learn how to:

✅ Direct Motion Design projects of any scale
✅ Know what clients and agencies expect at each stage of a project
✅ Create, break down and respond to briefs
✅ Master the finances of freelance: estimates, quotes, proposals, and invoices
✅ Anticipate and overcome cost objections
✅ Create treatments, concept decks, and presentations that clients love
✅ Perfectly plan, structure, and manage projects
✅ Plough through pre-production: Styleframes, Scripts, Storyboards, Animatic
✅ And breeze through production: Previs, Roughcut & Proofing
✅ Juggle, respond to and counter feedback

In a matter of weeks you’ll gain 10 years worth of knowledge from within the Motion Design and Animation industry. Pitfalls and cheeky little secrets included.

Get the skills to work flawlessly with clients.

Daniel Danielsson delivering a talk at London Motion Design Meetups

MEET THE TEACH 🤓

Greetings! I’m Daniel Danielsson.

I started my very first Design & Animation company in 2010. The reel featured me getting hit by a car (VideoCopilot tutorial style), the world exploding (twice) and my friend’s skull imploding. I sincerely hope no one ever finds it.

Since then I’ve moved up a bit. I’ve worked on beautiful brands with industry heavyweights like The Mill, Saatchi & Saatchi, and Leo Burnett.

In 2016 I started spreading the love for Motion Design through my YouTube channel, where I've successfully spread it to over 1 million people. Watch out, you could be next.

If you know my channel, you know my vibe. The Process of Motion has the same flow, lame jokes and bad language. But the knowledge is from a whole other dimension.

See you there.

Daniel Danielsson has done Motion Design and Advertising work for The Mill, Leo Burnett, Saatchi & Saatchi, AKQA, 72 and Sunny, BBC, Disney Channel,

Daniel Danielsson has done Motion Design and Advertising work for Sky, Nike, Johnnie Walker, Lush, Axe and Lynx, Heinz, Vodafone

ABOUT THE COURSE 🗺️

PART 1:
CORE THEORY

A hefty dose of knowledge about Client Service, Project Management, Creative and Art Direction and Motion Design Production.

Part one of the course includes:

👨‍🏫 54 succinct Lessons in 5 Chapters

📖 200-page e-Book for easy reference

🚩 Common issues and how to solve them

🔗 References, assets, and further reading

The chapters represent the phases of a comprehensive Motion Graphic Design project. All visualised & explained through the magic of ✨ Animation ✨.

Lemme break it down for you.

The Full Process of Motion Design Simplified

CHAPTER 1: BRIEF & RESPONSE

Breaking down client briefs
Responding to briefs
Estimating & quoting projects
Overcoming cost objections
Preventing scope creep
Creating Project Plans
CHAPTER 2: MANAGEMENT

Organising shit (files, feedback, etc.)
Job naming & numbering
Folder structuring
Tracking time, deliveries & feedback
Creating online project hubs
Avoiding cold sweats
CHAPTER 3: CREATIVE

Neuroscience of ideas
Ideation tools & techniques
Developing concepts
Treatments / pitch decks / presentations
Developing story & flow
Storyboards, Styleframes & Animatics
CHAPTER 4: PRODUCTION

Workflow from pre-production to final
Previs and Roughcut
Delivering proofs
Responding to feedback
The feedback filtering effect
Final deliveries
CHAPTER 5: AFTERGLOW

Final final deliveries
Invoicing
Debriefing
Chasing payments
Getting more work
Publishing & promoting your work

PART 2:
CASE STUDY

NORR are about to release their flagship smartwatch carved from genuine Icelandic volcanic rock. Now they just need some Motion Design magic to launch it...

It's an impossibly big brief, tight budget, and ridonculous requirements. And you’ve got front row tickets to the whole spectacle. From brief to delivery.

TRIAL BY FIRE 🔥

The theory is about to get real. The NORR case study shows you exactly how to apply the theory in the chaotic tempest of a client project.

See how the process stands up to assets that are never supplied, ever changing directions, shortened deadlines, and day-of-deadline changes.

Part two of the course contains:

📼 19 (Painfully honest) Breakdown Videos

🧬 13 Concept & Process documents

🔎 40+ Client Proofs

🎁 17 Documents & Templates for use in your own projects

The case study gives you 100% insight into the NORR project. Yes, that includes fkups and embarrassment.

FINANCES

All the hard numbers. The estimate, quote and invoice are created before your eyes.
CALLS

Listen in on calls with the client. Negotiations, fledgling friendships and all.
FEEDBACK

Join me in suffering from feedback and changes throughout the project.
THOUGHT PROCESS

Enter my brain-office and see the gears turn as we come up with solutions and ideas.
CLIENT PROOFS

Ugly duckling to beautiful swan. All stages of the project are there to point and laugh at.
TRIAL & ERROR

This isn’t just the sunny side. Even pros make mistakes and their pain is your gain.

PART 3:
SOURCE FILES

If you really really want to get deep into the software side of the project, you can. The ultimate version of the course includes:

🎥 17 Cinema 4D original scene files

📸 100+ production quality Textures

🌋 67GB+ Turbulence FD and X-Particles simulations

🏔 5 World Machine procedural landscape scenes

🎞 90GB+ CG Renders as layered EXR sequences

🎬 Full After Effects compositing files

You get everything you need to rip the project apart & put it back together. If the client wanted these files I'd charge them about US$203,864. (That's explained on the course.)

Process of Motion Design Course comes with source files

Oh, and you also get over 21 hours of time-lapses from the NORR project.

(From about 500 hours of recorded footage)

JOIN 1000+ LEGENDS 🚀

"literally enlightened me"

I had 12 years of technical skills in multiple softwares but never felt comfortable with client work. This course literally enlightened me. Seeing the process structured and applied to a "real" project changed my way of thinking totally. Can’t wait to jump into a new era of my professional life.
Roland Hartmann
Motion Designer & 3D Artist
graphicinmotion.com
"Absolute gem"

The Process of Motion is an absolute gem of a course. It combines battle tested industry knowledge with a fanatically engaging and original presentation. It's a true delight to watch. Perfect for anyone beginning their Freelance journey, and immeasurably valuable for anyone already with a Freelance career that is looking to comprehensively tighten up their whole game.
Doug Brown
Motion Graphics & VFX
dbvfx.com
"Take this course"

I used to be a chaotic designer. I try to keep organised, but in about a week I can’t find assets, feedback or e-mails, etc. This course taught me how to keep the shizzle organised and tackle the communication part with clients. Anyone that is a creative should take this course.
Remco van der Meer
Pixel Lab OG & Freelance 3D Artist
thepixellab.net
"A must"

The Process of Motion can make a project a hundred times smoother and more efficient. This course is so detailed that I can’t compare it to any course I’ve taken before. This is a must before taking on any serious projects if you don’t want it to go to 💩. Honestly!
Angelica Öberg
Graphic Designer
the-studio.se
"Learned over 20 Years"

Most of the stuff in your course are things that I learned over 20 years in the agency life... My formal education covered none of this! I wish I had this when I was starting out. I would definitely recommend your course.
Gustaf Fjelstrom
Motion Designer / recovering Creative Director
botched.com

JOIN NOW, DECIDE LATER 🍰

Decisions can be difficult. That’s why the course has a 2 week love-it-or-leave-it guarantee.

Just choose your version of the course below and boom! Instant lifetime access.

If you change your mind or don't like it, just let me know within 14 days and un-boom! Full refund. Like it never happened.

No questions asked. 🤫

Process of Motion Design Course comes with a guarantee so you can have your cake and eat it too

Process of Motion: MASTER

£399.00

One time

For the ultimate connoisseur. This one comes with everything. If you’re into both Cinema 4D and spending money, this is the clear choice for you. Lifetime access included. 👌

✓ CORE THEORY: 50 Video Lessons and E-Book

✓ CASE STUDY: 19 Breakdown Videos, WIPs & Client Feedback

✓ SOURCE FILES: 150GB+ of Files and 1,200min+ of Time-lapses

✓ BONUS: 12 Guides, Templates & Presets

✓ Unlimited Questions & Answers

Process of Motion: PRIME

£219.00

One time

All of the knowledge, examples, breakdowns and templates. If you’re here for professional Motion Design and Animation, this is the one for you. Lifetime access included. 👌

✓ CORE THEORY: 50 Video Lessons and E-Book

✓ NORR CASE STUDY: 19 Breakdown Videos, WIPs & Client Feedback

✓ BONUS: 12 Guides, Templates & Presets

✓ Unlimited Questions & Answers

FREQUENTLY ASKED QUESTIONS 🙋

Have a question that’s not on here? Send me an email at d@danieldanielsson.co m and I'll get back to you asap.

A web browser. That’s it. Whatever your weapon of choice: C4D, Blender, After Effects, Maya, Houdini, 3DS Max, Lightwave. The process is still the process.
To get full use out of the NORR Source Files from the Master version you will need Cinema 4D, Turbulence FD, X-Particles, and Arnold Renderer.
Most people complete it within a month, but feel free to take it at your own pace. You could smash through it all in a workday if you don’t eat or take bathroom breaks, but I’m not sure that’s the best way to learn...
Oh heckers yea. This course is built with Teachable and is fully responsive. Androids, iPhones, Tablets, maybe even your 'smart' TV should be no problemo.
Yes. But I would recommend the “Prime” version of the course. It’s all about the process, and working with clients and nothing in there is specific to any single 3D software.

The course won't teach you any new Cinema 4D tricks. It’s about the whole creative & concept, client, and project management aspect of Motion. Not the button-pressing itself.
Until death do us part. You’ve got lifetime access. You can take as long as you like, come back as often as you want. Even after death, if you come back as a ghost, you’re welcome to keep watching the lectures and refreshing your memory.
Yes, you can ask for a refund for literally any reason. It does not have to be a good reason.
Part of your course bundle will be a link to a Google Drive folder where you can request access. The NORR Source Files unlock 14 days after enrolment. It’s all split into folders and not just a single megachonk of a 170gb download, so you can browse, look at, and pick files to download.

I’m ready when you are. This is an on-demand course. As soon as you enrol you’ll get access to all the lessons and you'll be able to request access to the assets and templates. I'm always ready to answer any questions you pop in the comments. (The NORR Source Files unlock 14 days after enrolment.)
Try the LITE version above. It's completely free and gives you a vibe of the content for the full course. Something you can dip your toe into before taking the plunge.
If you work with any type of moving pictures that involve clients this course will be useful to you. But especially if you work with animation, and especially 3D. That’s why I called it “Process of Motion” and not “Process of 3D Animation”.
The source files from the NORR case study are licensed as CC BY-NC. This means you can do whatever you want with them for personal use. All kinds of cool shit. Just don't use them for profit, and don't share the files themselves. (I'd love to see what you do with them too, so send a link my way if you can.)

"freaky genius"

"Beyond education"

"gold"

"$52,000"