THe Job of a Motion Designer
Client: Process of Motion
Strategy, Direction & Creation: Daniel Danielsson
Campaign for the Process of Motion course. The best way to get the attention of a Motion Graphic Designer? Probably with Motion Graphic Design.
YO DAWG, I HEARD YOU LIKED MOTION?
So I put a bunch of Motion Graphics in my Motion Graphic Design Course Advertisement to get Motion Graphic Designers to join the course and do their Motion Graphic Design even better.
And did they? In the hundreds, but here's the kicker: This course really isn't about what most people think when they hear "Motion Graphics Course".
THE MISSING HAlF
"Learning to do computer stuff" sums up 90% of Motion Graphics courses. But this one went in a different direction. It's about doing Creative stuff, about doing Art Direction stuff, and about doing Business stuff. About Project Lead stuff and interacting with Clients (and dealing with their stuff).
The Process of Motion course multiplies the speed and quality of your work, without teaching any new software techniques. Ain't that something? π
PROCESS
For a course not about pressing buttons, making the commercial sure involved pressing a lot of buttons. For even more behind the scenes, check out the multi-year Twitter thread.
π JOIN THE COURSE π
And, of course, donβt forget to