What's your move?
Client: AXE
Agency: 72andSunny × Hecho Studios
Music: Big Shaq
Direction & Creation: Daniel Danielsson & George Andrea
AXE together with 72andSunny Amsterdam & Hecho Studios teamed up with myself and George to create a suite of artwork and animations for their integrated campaign launching AXE GAMING.
The smell of Legends
AXE has a rich history of championing youth passions, from music, sports, and culture. Partnering with the League of Legends World Championship, one of the absolutely biggest e-sports events in the world, is the perfect move to carry on that legacy.
The team at Savage & Civil created three different artwork styles based on the world of League of Legends:
One heroic marble, one magic crystal and one metal ore armour. All with fully customisable colours to fit with the scheme of any product from the AXE range. Whatever your move, there’s a scent to make you smell legendary.
